Consulting Specializing in Spa & Wellness

Strategic Planning

consultant Services

industry best practices


We have extensive experience in the wellness, spa, fitness industries and retirement facilities, including distinctive design, operation, business analysis, treatment development, product designation and training. Throughout this history of creating world-class wellness, spas and fitness facilities worldwide, we have been recognized for capturing authentic and marketable qualities from the local culture, and for delivering distinctive facilities and guest experiences.

Our spa consulting experience spans with global spa services and product company with a track record of driving revenue and profit – for over 20 years. This includes the selection and spa training of qualified staff such as Spa Directors, Massage Therapists, Estheticians, Nail Technicians and Salon Staff. We will service both large (over 30,000 square feet) and much smaller (3,000 – 8,000 square feet) spas and leisure facilities. Our clients include hotels and resorts, day spas, exclusive golf clubs, luxury condo, retirement communities and multi-family properties. Our spa consultant systems create a truly memorable experience for our guests, members and residents while maximizing revenue and net operating income for spa owners/developers.​

Identity Hospitality spa consulting services range from feasibility through to pre-opening and daily operations. Prior to the opening of a spa, we can provide a spa needs analysis study, brand and conceptual planning and complete spa design consulting services. As a full-service spa consultant and operator, we also provide creative spa menu development, staff selection and training, retail product selection, systems development and quality Standard Operating Procedures. Once the spa is ready to open, Identity Hospitality provides day-to-day spa management or operational consulting services.


  • Initial Planning Meeting
  • Market Study
  • Competitive Set Analysis
  • Feasibility Analysis
  • FF&E and OS&E Estimates
  • Financial Planning
  • Program of Space Allocation
  • Signature Elements
  • Spa Treatment & Services Menu
  • Architectural Design
  • Design Review
  • Operational Planning
  • Critical Path Document
  • Computer Software Recommendations
  • Retail Planning
  • Sales & Marketing
  • Website and Logo Development
  • Public Relations
  • Human Resources Assistance 
  • Management Training
  • Staff Training 
  • Opening Assistance
  • Post-opening Audits
  • General Consulting
  • Interim Onsite Management
  • Day-to-day Spa Management