Company Philosophy

Identity Hospitality is founded on the guiding principal that success within the spa industry cannot be solely measured by its vision or by its profitability alone. Sustainability today and in the future economic cycles requires strong guidance and direction that Identity Hospitality provides.  We work with investors, ownership groups, hotel management and spa leadership.

The art of successful spa is delivered via the expertise that orchestrates effective balance of purpose and profit. Identity Hospitality encapsulates the ideal mixture of diverse spa experience from all perspectives having managed individual spas, rebuilt a major luxury hospitality spa brand, lead major national resort properties as Executive Spa Director / Recreation and being involved with all aspects of spa development and operations for over 80 spas worldwide.

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why = purpose

By offering total flexibility with our premium spa services, we enable you to build and develop a successful spa business through Identity Hospitality's detailed guidance, wherever you need the support. We can create, develop and launch your spa, ensuring you are set up for success from day one.

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how = process

Drawing on years of International experience, from original concept to operational business, our team has the relevant technical and commercial knowledge to guide your project through each stage of development.

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what = the result

Our extensive spa consultancy services bring beautiful looking, exceptionally organized spas to life whether for an urban city project, wellness retreat or destination spa resort.

We have extensive experience in the wellness, spa, fitness industries and retirement facilities, including distinctive design, operation, business analysis, treatment development, product designation and training. Throughout this history of creating world-class wellness, spas and fitness facilities worldwide, we have been recognized for capturing authentic and marketable qualities from the local culture, and for delivering distinctive facilities and guest experiences.

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Inspiration. Innovation. Relaxation. Our inspiration was never to be the world’s biggest spa company but always the best. Every individually designed spa is different. Each has its own unique ‘sense of place’ and fits seamlessly into the surrounding property environment. Every aspect of the design, look and ambiance is testimony to the innovation and attention to detail for which Identity Hospitality is renowned. We know the expectations of today’s discerning spa guests and how to exceed them. The Identity Hospitality brand is an international symbol of luxury, credibility and five-star service standards. It’s synonymous with a higher, deeper level of personal satisfaction and relaxation.

By offering total flexibility with our premium spa services, we enable you to build and develop a successful spa business through Identity Hospitality’s detailed guidance, wherever you need the support. We can create, develop and launch your spa, ensuring you are set up for success from day one. We can help you run your spa efficiently and profitably whilst continually exceeding customer expectations. We can supply our world class products and treatments – supported by specialist training and education. We can provide in-room luxury essentials to delight your guests and motivate treatment bookings. The beauty is, you don’t have to take all these services, just those that suit your business needs.

Allow us to make your spa special – talk to us today.

 

Drawing on years of International experience, from original concept to operational business, our team has the relevant technical and commercial knowledge to guide your project through each stage of development.  Our extensive spa consultancy services bring beautiful looking, exceptionally organized spas to life whether for an urban city project, wellness retreat or destination spa resort.

 

 
 

 

Our extensive spa consultancy services bring beautiful looking, exceptionally organised spas to life whether for an urban city project, wellness retreat or destination spa resort.

WE HAVE PERFECTED THE ART OF CREATING BEAUTIFUL SPAS, EACH AND EVERY ONE.

Our approach to designing and developing a spa is infused with a variety of ingredients.

Based upon the unique variables of each project, we blend the following essential elements in equal measure to arrive at a unique blend of guidance and collaboration that defines and differentiates our process.

STRUGGLING TO REACH YOUR GOALS?

HOW DO I KNOW IF I NEED A CONSULTANT?

When a company decides to build a new spa, or to renovate or optimize operations in an existing one, it is important to utilize expert development resources to ensure the best result. It’s far easier and ultimately faster to engage a spa consultant with the necessary experience, tools, and ability than to follow a shoestring approach which ultimately may jeopardize the success of the entire project through serious errors made in critical planning areas.

Each company and/or project has its own set of needs, challenges, goals and available resources. Common situations which warrant hiring a spa consultant include:

  • The company lacks the specific knowledge and skills to make informed decisions and solve problems
  • Current and previous efforts have not produced the desired results

  • The company continues to deal with the same set of issues/problems

  • The company client lacks the time or staff resources to dedicate to the project

  • An independent opinion is needed to either confirm a decision or to provide alternatives

Some of the common pitfalls spa owners and developers fall into include:

  • Assuming that the architect or designer are fully capable and qualified to develop an operationally workable and market-appropriate spa design and business model

  • Not performing adequate research and market feasibility to guide the development process and the financial commitment

  • Perceiving familiarity with a handful of spa facilities or concepts as a sufficient base of knowledge from which to develop a spa on their own, without actual operational or development experience

  • Ill-conceived and unrealistic expense and revenue projections

  • Hiring a spa consultant after initial plans have been developed & submitted to planning authorities

  • Hiring a spa consultant that does not disclose kickbacks from recommended equipment or products

  • Allowing a Spa Director to develop the spa who lacks the appropriate experience and skill set