Jim Croghan, Founder & CEO
Jim is the Founder & CEO of Identity Hospitality - Consulting Specializing in Spa and Wellness.
Jim has provided financial feasibility, design development, creative direction, and pre-opening consulting services to over 80 upscale and luxury resort, casino, hotel, and residential community spas worldwide in his 20-year consulting career.
Career projects in Jim’s portfolio included:
The Ritz-Carlton, Reynolds
Hawaii
The Ritz-Carlton, Kapalua
The Ritz-Carlton, Waikiki Beach
Ko'a Kea Hotel and Resort, Kauai
Moana Surfrider, Waikiki Beach
Spa Grande at The Grand Wailea, Maui
Illinois
The Peninsula Hotel, Chicago
The Ritz-Carlton, Chicago
Le Meridien, Chicago
Louisiana
The Ritz-Carlton, New Orleans
Massachusetts
Mandarin Oriental, Boston
Mexico
The Ritz-Carlton, Cancun
One & Only Palmilla, San Jose Del Cabo
Punta Nizuc, Cancun
Nevada
Mandarin Oriental, Las Vegas
Vdara Hotel & Spa, Las Vegas
New York
The Peninsula Hotel, New York
Mandarin Oriental, New York
The Ritz-Carlton, New York
The Ritz-Carlton, Battery Park
The Ritz-Carlton, Westchester
North Carolina
The Ritz-Carlton, Charlotte
Ohio
The Ritz-Carlton, Cleveland
Le Meridien - The Joseph, Columbus
Ontario
The Ritz-Carlton, Toronto
Pennsylvania
The Ritz-Carlton, Philadelphia
Hershey Entertainment & Resorts Company, Hershey
Puerto Rico
The Ritz-Carlton, San Juan
Texas
The Ritz-Carlton, Dallas
Utah
Deer Valley Crest Resort, Park City
Virgin Islands
The Ritz-Carlton, St. Thomas
Washington, D.C.
Mandarin Oriental, DC
The Ritz-Carlton, DC
The Ritz-Carlton, Georgetown
The Ritz-Carlton, Tysons Corner
Arizona
The Ritz-Carlton, Dove Mountain
Miraval Arizona Resort & Spa, Tucson
Aruba
The Ritz-Carlton, Aruba
California
Miraval Life in Balance Spa, Dana Point
The Ritz-Carlton, Half Moon Bay
The Ritz-Carlton, Laguna Niguel
The Ritz-Carlton, Lake Tahoe
The Ritz-Carlton, Los Angeles
The Ritz-Carlton, Marina Del Rey
The Ritz-Carlton, Rancho Mirage
The Meritage Resort and Spa, Napa Valley
Bacara Resort & Spa, Santa Barbara
Estancia, La Jolla
Balboa Bay Resort, Newport Beach
Pasea Hotel & Spa, Huntington Beach
Hotel Del Coronado, San Diego
Mr. C Hotel, Los Angeles
Montage Hotel, Beverly Hills
Spa at Bernardus Lodge & Spa, Carmel Valley
Auberge Du Soleil, Napa Valley
Rancho Bernardo Inn, San Diego
Zianna Wellness, Anaheim Hills
Chile
The Ritz-Carlton, Santiago
Colorado
The Ritz-Carlton, Bachelor Gulch
The Ritz-Carlton, Denver
The Ritz-Carlton, Vail
The St. Regis Aspen Resort, Aspen
Florida
Mandarin Oriental, Miami
Acqualina Resort & Spa, Miami
The Ritz-Carlton, Amelia Island
The Ritz-Carlton, Bal Harbour
The Ritz-Carlton, Coconut Grove
The Ritz-Carlton, Fort Lauderdale
The Ritz-Carlton, Key Biscayne
The Ritz-Carlton, Naples
The Ritz-Carlton, Orlando
The Ritz-Carlton, Sarasota
The Ritz-Carlton, South Beach
Eden Rock Hotel, Miami
The Seagate Hotel & Spa, Delray Beach
Waldorf Astoria Spa, Boca Raton
Georgia
Mandarin Oriental, Atlanta
The Ritz-Carlton, Atlanta
The Ritz-Carlton, Buckhead
Prior to his consulting career, Jim had extensive hospitality experience in Spa and Wellness as Vice President of Operations and Executive Director of Spa and Recreation roles for leading hotel brands including The Grand Del Mar Resort, The Island Hotel, Pelican Hill Resort, Four Seasons Hotels and Resorts, Ritz-Carlton Hotel Company, The Balboa Bay Club and Resort and The Spa at South Coast Plaza. He lead the charge to many properties earning their Five-Star award and many other prestigious accolades as well.
Jim is an active speaker at various hospitality events, including: University of California, Irvine - Spa & Hospitality Program, Global Spa & Wellness Mentorship Program and International Spa Association (ISPA) contributing best industry practices and tools for the spa industry. Jim is also one of The Spa Connection Founders, which provides event hosting, philanthropic efforts and providing continued support to our industry.
